POPULUS REBRAND
SCOPE ʘ BRANDING AND ENVIRONMENTAL GRAPHICS
Connection to community and immersion in nature are the tenants of urban community garden, Populus. They requested a quirky brand identity that reflected just that.
Populus is inspired by the root systems of many plants that may appear as individuals, but under the ground, are connected to a whole network of others.
THE WORK
the brand kit
The wordmark leans heavily into its concept – the connection between letters emphasizes the connection in the community, and the connection of the root system in its namesake.
The textures and color palette are organic and friendly.
