NEW MOM
ON THE BLOCK

New Mom on the Block, created by Lindsey Legister, is more than a YouTube channel — it’s a vibrant, inclusive community built to support and connect moms from all backgrounds and walks of life.

To reflect this mission, we crafted a bold brand identity featuring bright, welcoming colors that celebrate diversity and a flexible, scalable logo suite designed to shine across everything from hats and sweatshirts to YouTube title cards and beyond. With playful graphics and adaptable design elements, the brand fosters a sense of joy and belonging, ensuring that the modern mom feels seen, supported, and empowered.